A new retail and community hub for fly fishing is set to open in Harahan this fall. NOLA Fly Co. is being created by local experts as a place to service the existing community and ideally grow it. An opening is slated for mid-October.
Partner A.J. Rosenbohm, former president of the Gulf Coast Council of Fly Fishers International, noted that the store wants to challenge common stereotypes about the hobby.
“Most folks, when they see fly fishing, they see some guy standing out on a stream with a vest and a little bucket hat on with a mountain in the background,” Rosenbohm said. “But there’s a lot of fly fishing to be done down here, and you don’t have to have to, you know, be out the marshes to do it.”…