By day, Jill Sanchez Lind handles sales and marketing at Em’s clothing boutique on Metairie Road. By night and when not keeping up with the demands of full-time employment, marriage and a 3-year-old son, she designs, makes and sells fashion accessories — turquoise and feather hat pins and jewelry with a luxe Aspen vibe — as a second source of income.
Lind and her “side hustle” are part of a what is both a long-standing tradition and an increasingly conspicuous phenomenon in New Orleans and elsewhere — workers taking on a secondary job to boost their income and pursue their personal interests.
“Side hustles date way back in our family,” said Lind, who credits her mother and grandmother with instilling a work ethic that inspires her to have creative, moneymaking ventures outside of the 9-to-5 workday…