Before there was a trendy taco spot on every corner of New Orleans, there was a wildly painted truck parked outside a bar, and a line of people who knew exactly what they were waiting for. Taceaux Loceaux has been doing this since 2010, when Alex and Maribeth del Castillo bought an old barbecue truck and started cooking tacos with names nobody was going to forget.
The signal was simple. A tweet reading “Locked tires. Lit fires…” and suddenly regulars knew exactly which bar to head to. The truck became a fixture outside spots like the Kingpin and Dos Jefes Cigar Bar Uptown, turning a late-night taco run into a full-on ritual for locals who figured out the pattern.
That kind of word-of-mouth loyalty doesn’t happen by accident. It happens because the food is genuinely good…