Every Wednesday evening, something insane happens in New Orleans. At promptly 7 p.m., Super Witch drops its weekly lineup online. This isn’t your standard scoop shop where you wait behind a glass counter. Super Witch operates entirely on a pre-order “drop” model. It feels less like dessert and more like securing front-row concert tickets. You either check out with your selection from the curated menu of hand-packed ice cream flavors or you wait until next week. And if you’re lucky enough to snag a pint during this digital sprint, the reward is a pilgrimage down Jefferson Highway to claim your pint during one of the designated pick up times.
In a city built on snowball stands, Super Witch’s gourmet ice cream and soft serve have become an undeniable obsession around Tulane University. Even though the shop is a trek from campus, students happily splurge on an Uber or barter rides to get there. Coordinating the drops, piling into a friend’s car, and tasting that first spoonful is all part of the shared experience. The hype extends far beyond uptown, drawing fans who make two hour drives from Baton Rouge and Lafayette to get a taste.
“We literally have four alarms set and assign a different flavor to each roommate to make sure we don’t miss out,” Ben, a Tulane senior, told Spoon University while waiting in line at a recent pick up. “It can be a bloodbath on the website, but it’s so worth it.”…