A New Jersey city has turned to a 2023 Lamborghini Huracán Sterrato, an off-road capable supercar, as the unlikely centerpiece of a new push against opioid addiction. The Garfield Police Department is rolling out the lifted Lamborghini as a mobile billboard for treatment and recovery, betting that a head-turning vehicle can pull residents toward help faster than traditional outreach ever has.
Instead of chasing speeders, the Huracán Sterrato is being positioned as a conversation starter and a lifeline on wheels, wrapped in custom Garfield graphics and branded with the “Outrun Opioids” message. I see it as a calculated attempt to meet people where their attention already is, and then redirect that attention to concrete resources for those living with addiction and their families.
A supercar with a serious mission
The Garfield Police Department has not added the Lamborghini to its fleet to run high-speed pursuits or traffic details. The 2023 Lamborghini Huracán Sterrato, provided by Lamborghini Paramus, is being used as a dedicated outreach and education tool under the banner of “Outrun Opioids,” a campaign that treats the car as a rolling public health message rather than a tactical asset. Officials in Garfield have been explicit that the vehicle will not be assigned to routine patrol or enforcement activities, a point underscored in reporting that describes the Sterrato as separate from standard police operations and focused on community engagement instead of arrests.
What makes the Huracán Sterrato distinctive in this context is not only its performance pedigree but its visual impact and off-road stance, which give it a presence that few residents can ignore. The car is wrapped in custom Garfield Police Department branding tied to the Outrun Opioids initiative, turning every appearance at a school, community event, or neighborhood gathering into a photo opportunity that doubles as a prevention message. Coverage of the program notes that the Lamborghini is meant to draw people in so officers and partners can talk about addiction, treatment, and recovery, rather than to project force or intimidation, which marks a deliberate shift in how a police-branded supercar is framed.
Inside the “Outrun Opioids” partnership
At the heart of the project is a formal partnership between The Garfield Police Department and Lamborghini Paramus, which jointly launched the Outrun Opioids initiative. The dealership supplied the 2023 Lamborghini Huracán Sterrato and worked with the department on the custom wrap that ties the car visually to Garfield while highlighting the anti-opioid message. According to the department’s own description of the program, Outrun Opioids is designed as a unique collaboration that uses the appeal of a high-end vehicle to promote the health and safety of the City of Garfield, rather than to showcase police hardware for its own sake…