JAY-Z clearly isn’t fazed by his backlash to supporting Kendrick Lamar. JAY-Z joined Michael Rubin at the grand opening of a new Fanatics Sportsbook location on the Atlantic City boardwalk in New Jersey on Sunday. At the event, Jay helped cut the ceremonial ribbon as Rubin, along with Fanatics Betting and Gaming CEO Matt King and Ocean Casino Resort GM Bill Callahan cheered him on. Hov’s appearance at the opening comes as he continues to face backlash on social media for helping select Kendrick Lamar to perform at Super Bowl LIX over Lil Wayne.