Jen Hardell was living the suburban life in Florham Park, as a wife, mom and successful business professional, and sipping the occasional bourbon, when she combined the two and sealed them in a can.
Eighteen months later, Subourbon Life is a smash hit on retail shelves and at an array of seasonal festivals, where Hardell’s colorful line of canned, crafted cocktails is bringing bourbon to a whole new market.
“I created the brand name ‘Subourbon Life’ because that’s literally the life that I was living,” said Hardell, whose original flavor formulas were mixed and test-marketed with friends at neighborhood mixers…