Key Takeaways
- The Harlem rent relief campaign will cover January 2026 rent for every tenant in the building where A$AP Rocky grew up.
- The initiative is part of a partnership with Bilt and coincides with the rollout of his album Don’t Be Dumb.
- Rocky’s collaboration with Bilt also includes a limited-edition vinyl release tied to the campaign.
A$AP Rocky is turning a personal milestone into a meaningful impact. The Harlem native has partnered with rewards platform Bilt on a campaign that will cover rent for every tenant in the apartment building where he lived as a teenager, giving residents a rare financial break during one of the most expensive times of the year.
According to Realtor.com, the initiative coincides with Rocky’s collaboration with Bilt surrounding the release of his long-awaited album Don’t Be Dumb. As part of the partnership, the rapper designed a limited-edition vinyl celebrating Harlem and New York City, now available for preorder through Bilt’s app and website.
“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” Rocky said in a press release. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means.”…