Valley National Bank has launched a new brand campaign, “That’s How,” aimed at emphasizing relationship-based banking as the bank approaches its 100-year anniversary in 2027.
The campaign, which launched Jan. 14, references Valley’s origins as a community bank founded in 1927, while positioning the institution as a regional bank focused on providing guidance to individuals, families and businesses making major financial decisions.
“At Valley, banking has always been personal,” said Ira Robbins, the bank’s chief executive officer. “For nearly a century, we’ve built this institution relationship by relationship by showing up for our clients, our communities, and the moments that matter most in their lives.”…