Harley-Davidson is set to consolidate two of its Virginia dealerships, marking another significant shift in the company’s ongoing restructuring efforts. Hampton Roads Harley-Davidson in York County and Southside Harley-Davidson in Virginia Beach will merge into a single location starting March 1.
The combined operation will take place at the Bayside Harley-Davidson showroom in Portsmouth, under the ownership of The Motorcycle Company, a family-run dealership group.
According to the announcement on Southside Harley-Davidson’s Facebook page, the consolidation brings together more than 120 years of combined Harley-Davidson experience…