Fairfax, Va., Williamsburg, Va., and Glassboro, N.J. — Rally House, a premier retailer of officially licensed collegiate and professional apparel, team merchandise and locally inspired products, has formed new partnerships with George Mason University, William & Mary and Rowan University to serve as the official campus retail and bookstore merchandise operator beginning later this summer.
Through these partnerships, Rally House will elevate the campus bookstore experience by delivering an expanded assortment of officially licensed apparel, gifts and spirit merchandise, alongside a modernized retail environment tailored to each university’s unique identity. Rally House will also continue its collaboration with eCampus to serve as the online bookstore operator for each university.
“We are excited to partner with these outstanding universities and become an integral part of their campus communities,” says Aaron Liebert, owner and CEO at Rally House. “Each institution has a proud tradition, a passionate fan base and a vibrant academic community, and we look forward to delivering a campus store experience that reflects that pride while meeting the evolving needs of today’s students, faculty, staff, alumni and fans.”…