San Francisco’s most recognizable skyscraper is getting into the holiday spirit. The Transamerica Pyramid Center will host its first-ever holiday market in Redwood Park this December, complete with a towering Christmas tree, an alpine-inspired cocktail lounge, live performances and holiday movie nights.
The inaugural Transamerica Pyramid Center Holiday Market is being organized through a partnership between the tower’s new owner, Yoda PLC, and RASA World, the events company behind the sold-out Pier Play festival series that drew a crowd of 3,000 for its San Francisco debut at Pier 70, according to financialcontent.com. Organizers say the market will fill Redwood Park with local vendors, seasonal food and 12 nights of special programming, including outdoor holiday movies, live music, concerts and Santa appearances for families.
Plans also call for an evening series dubbed Après Sessions, featuring an alpine-style lounge serving craft cocktails, records and live performances by local artists, the same release notes. Official dates, the vendor lineup and the full seasonal schedule had not been announced as of the release, which said those details would be revealed in the coming weeks.
A New Owner With Big Ambitions for the Pyramid
The holiday market follows Yoda PLC’s purchase of the Transamerica Pyramid and two adjacent office buildings for $725 million in March, a deal that closed March 27 according to Institutional Real Estate, Inc. Yoda Group CEO Alon Bar said the acquisition was about more than preservation. “Our ambition has been not only to preserve its legacy, but to bring new energy and life to the entire complex,” Bar said, per financialcontent.com…