When you spend a dollar at a local Alameda business, about 67 cents stays here. It pays wages, keeps doors open, and keeps people in their homes. When you spend that dollar elsewhere, it’s gone—absorbed by companies that will never have a stake in this community.
That’s not a slogan. That’s math.
And right now, the math isn’t working in our favor. Convenience is winning. One click at a time, one drive-through at a time, local dollars quietly leave the island. We don’t notice until a storefront goes dark—and then we wonder what happened.
Actually, we know what happened. We stopped choosing Alameda…