The song ‘My Way’ is a classic track. From Frank Sinatra to Elvis Presley, the single became a legendary anthem for many and recognizable across several generations. Written as a reflection on living life on your own terms, taking responsibility for your choices, and remaining true to yourself until the very end, the song mirrors the approach WWLS afternoon host Jim Traber has taken throughout more than three decades in Oklahoma City.
“I’m a very unorthodox guy doing sports radio,” explained Traber while describing how he has never once listened to outside coaching about his on-air approach. “I get in trouble sometimes from my bosses, but I don’t do sports radio the way most people do sports radio.”
Traber’s journey into sports radio is as unorthodox as his approach to the format. A former MLB player, his broadcasting career began the same day he walked in for an interview. He followed the suggestions from the beat reporters who covered him during his baseball career. It only took a single meeting, and Traber found himself on the air just hours later…