The drive-thru lane—long the domain of burgers, fried chicken and morning coffee—just picked up a new kind of tenant: the artisan bakery café. On November 3, Paris Baguette opened its first-ever drive-thru location in Moore, Oklahoma, pairing freshly baked pastries and signature café fare with the kind of grab-and-go convenience operators know drives repeat traffic.
It’s more than a one-off experiment. The Moore café, at 2120 Riverwalk Drive, is Paris Baguette’s 346th North American location and the 62nd to open this year—evidence of a brand pressing the accelerator with more than 600 additional units in development…