NEBRASKA — The Nebraska Department of Transportation (NDOT) announced the launch of a new community-driven public safety initiative in York, Saline and Douglas counties.
The initiative is aimed at boosting seat belt use among one of the hardest-to-reach demographics: male pickup truck drivers, aged 18-55 years.
The new campaign flips the script on traditional public service messaging by having community members take the creative lead on the message, design and media…