Izzy’s Pizza started in Las Vegas in 2019 after owner Brett Geiger bought a school bus for $5,000, envisioning it as a food bus. He was living there with his wife and co-owner, Cherish, and their young daughter, Izzy—the restaurant’s namesake. When he first had the idea, pizza wasn’t yet on his mind.
Geiger was a sound engineer by trade, working for Cirque du Soleil in Las Vegas for eleven years. He loved the precision of live sound and believed it was what he’d do until retirement. But the school bus idea kept fermenting—to put it in baking terms, it finally proofed when he discovered a love for making pizza.
Geiger began to experiment with pizza dough in 2018, making pies for coworkers during breaks and at home. He became a pizza nerd, improving his process daily in his newfound passion. His turning point came when he discovered Detroit-style pizza at Good Pie in Las Vegas.
“They kept posting this pizza with this cheesy edge. So I went and got one, sat in my car and—holy crap! it blew my mind,” Geiger said. He decided “I’m buying a pan and I’m gonna, you know, try to do this.”…