A passport program launched by the City of Omaha to encourage shopping and dining along the streetcar construction route is struggling to gain traction, with multiple business owners reporting little to no participation after several weeks.
The program invites customers to visit businesses along the streetcar line, collect stickers in a passport booklet, and potentially earn prizes, including staycation packages, date nights, and coffee dates donated by the city’s streetcar construction partners.
However, businesses report minimal engagement. At Corky Canvas in Midtown, manager Nick Walker said he has only had one person participate in the program…