OMAHA, Neb. (KMTV) — Omaha businesses are creating sophisticated mocktails and alcohol-free experiences for Dry January participants seeking wellness without sacrifice.
- Over the last decade, taking a break from alcohol in January has evolved from a niche challenge to a mainstream wellness trend.
- NielsenIQ found that U.S. sales of non-alcoholic beer, wine and spirits jumped 22% over the past year. In fact, 92% of those buyers also purchase alcohol.
- Downtown, Dry Spokes is a space where every drink is crafted around the idea of flexibility and choice, serving all non-alcoholic beverages.
BROADCAST TRANSCRIPT:
Omaha businesses are mixing up creative ways to help neighbors celebrate “Dry January” without sacrificing their social lives or favorite rituals.
Over the last decade, taking a break from alcohol in January has evolved from a niche challenge to a mainstream wellness trend, and local establishments are capitalizing on the growing demand for sophisticated alcohol-free options…