OMAHA, Neb. (KMTV) — Omaha small business owners say consistent social media posting is essential to competing with big box retailers
- A UNO marketing professor says small businesses must embrace social media to compete with big box retailers, recommending one to two posts per day, per platform.
- Omaha business owners say consistent posting and understanding audience insights have been key to growing their customer bases.
- The pressure to maintain a social media presence is real. One Olde Towne Elkhorn business owner recently cited the challenge of keeping up with social media as a factor in her decision to close.
BROADCAST TRANSCRIPT:
Social media has become a daily necessity for small businesses trying to compete in an increasingly digital marketplace and Omaha business owners say the investment is paying off.
The shift began accelerating during the COVID-19 pandemic. Max Yu, an assistant professor of marketing at the University of Nebraska Omaha, said consumer habits changed dramatically during that period…