Omaha-based Scooter’s Coffee has grown from a single drive-through into a national brand with more than 900 locations. The Nebraska-born company is bringing franchisees, partners and team members back to Omaha for the Scooter’s Coffee GROW Conference March 16-18. More than 1,500 attendees are gathering at CHI Health Center Omaha, creating substantial economic impact.
A highlight of the event is The Scooter’s Coffee Cup, where baristas showcase their artistry and speed as they compete for the title of “Barista of the Year.”
The conference has secured 2,812 hotel room nights and will provide a strong midweek boost for Omaha’s hospitality sector. Sixty percent of attendees are traveling from outside the area, bringing new visitor spending to local restaurants, retailers and attractions. That’s a homecoming that perks up the whole city…