Borsheims’ planned store redesign reflects changes in luxury and engagement-ring shopping as the jeweler enters a “golden era,” Jaci Stuifbergen, director of marketing and commerce at Borsheims, tells JCK.
A renovation set to begin in May will focus on turning the Omaha, Neb., flagship into an open-concept environment with a luxury salon, more branded boutiques, and an expanded consultation area.
“The way luxury consumers want to shop has evolved. For us, renovating means presenting ourselves in a modern light in order to provide our customers with the best experience possible,” Stuifbergen says…