It’s no secret to anyone in the U.S. Hispanic market that Orlando has become a hub for Puerto Ricans who have left the island for the mainland over the last 25 years. Today, the Boricua community extends to Kissimmee-St. Cloud area to the south all the way to Sanford, to the northeast. The growth has led to an explosion of Spanish-language broadcast media choices, as Central Florida is now second only to New York in its Puerto Rican population.
Now, Entravision Communications seeks to speak to locals of Puerto Rican heritage by bringing a brand from home to an over-the-air channel that once housed a UniMás affiliate. It’s thanks to a fresh partnership with Hemisphere Media Group.
The Alan Sokol-led group that owns WAPA Television and heritage radio stations WKAQ-AM & FM in San Juan, in addition to a collection of cable television stations distributed across Latin America and the U.S., has agreed to an arrangement that sees the launch of “WAPA Orlando.”…