IHOP launches the IHOP BLTAF Meal Deal for $6, featuring a classic BLT and fries. Available daily from 7 AM to 10 PM at participating restaurants nationwide.
IHOP has officially expanded its Value Menu with the launch of the BLTAF, a classic Bacon, Lettuce, and Tomato sandwich served with a side of fries. Starting today, the meal is available daily from 7:00 a.m. to 10:00 p.m. for $6 at participating locations ($7 in select markets).
In an effort to cement the sandwich in modern food culture, IHOP has filed a trademark for the “BLTAF” acronym and submitted the term to Urban Dictionary. The brand has also partnered with viral creator Olivia Maher to promote the launch, focusing on the intersection of menu innovation and internet culture. Also, according to IHOP, the restaurant “is transforming a menu item into a moment — a culturally fluent, meme ready, no cap flex that positions the brand as the home of big sandwich energy with even bigger savings. BLTAF is here to serve flavor, serve value, and serve vibes.”
“We’re naming the feeling, trademarking the vibe, and writing it into the culture,” said Lawrence Kim, IHOP President. “The goal is to redefine everyday value with menu innovation that is fun and fresh.”
IHOP BLTAF Meal Deal
The sandwich features hickory-smoked bacon, fresh lettuce, tomato, and mayo on toasted white bread. While the “F” in the acronym stands for fries, guests can also opt for hash browns at no additional cost.
- Near Universal Orlando Resort: 5203 Kirkman Rd, Orlando, FL 32819.
- Near Walt Disney World: 6065 W Irlo Bronson Memorial Hwy, Kissimmee, FL 34747 and 12400 State Rd 535, Orlando, FL 32836.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
Expertise. Ease. Value.
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