Whiskey Joe’s is permanently closing its waterfront restaurant on the Pensacola Beach Boardwalk after Nov. 27 with a new concept coming in March, Whiskey Joe’s Marketing Manager Kelsey Hanson confirmed in an email Monday.
The “Floribbean,” island-time inspired restaurant opened on Pensacola Beach at 400 Quietwater Beach Road, Unit 16, in early 2022. The waterfront property boasted an outdoor tiki bar, main indoor dining room and separate spaces for private events.
Whiskey Joes has several other locations across Florida, and Pensacola Beach was selected due to the “sun-seeking, laidback crowd” that Pensacola Beach attracts, John Tallichet, CEO of the Specialty Restaurants Corporation that includes Whiskey Joe’s, told the News Journal ahead of the restaurant’s opening in 2022.
However, the company is now rebranding next year to a new concept that will “celebrate the best of Pensacola.”
“We realized over time that our current concept didn’t align with what the Pensacola Beach community wanted,” Hanson wrote in a statement for the News Journal. “We value the feedback we’ve received from our guests and the Pensacola Beach community and decided it would be best to close and re-open as a new restaurant concept. Our new concept will be a restaurant that locals feel a true connection to.”