PHILADELPHIA (CBS) — Ahead of the Super Bowl and Valentine’s Day , a famous superstar from the Delaware Valley is inspiring business owners from South Philly to South Jersey.
Since last week, the phone has been ringing seemingly nonstop at Kay Kay’s bakery .
People are calling to place orders for a “burn cake” ahead of the Super Bowl.
Owner Kaylyn Kahana personalized the viral trend at her South Philly shop and Birds fans ate it up. The Jason Kelce burn cake – where wafer paper is burned to unveil a new image – is whipping up millions of views on social media, and helping spur “record-breaking” sales.
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“We’re doing the best that we can in our little corners of the world. And my little corner just blew up and I’m just loving it,” Kahana said with a smile.
She is also offering Taylor Swift-inspired burn cakes to show off the romantic flame between the Berks County native and Kansas City tight end. Kay Kay’s is serving up Swift-themed cupcakes, too.