PHILADELPHIA (CBS) — Love birds around the country are expected to spend nearly $26 billion this Valentine’s Day , according to the National Retail Federation.
The NRF and Prosper Insights & Analytics found 53% of American consumers plan on participating in Valentine’s Day.
Melissa Parker owns Amaranth Florist on the Main Line and specializes in floral wedding events.
“Valentine’s Day is the equivalent of a florist’s Super Bowl,” Parker said. “Right now, at about 200 orders and orders are still coming in!”
On Valentine’s Day last year, her shop brought in $55,000 in sales and she expects sales to rise in 2024, despite the impact of inflation after the COVID-19 pandemic.
“Pre-pandemic you could get a rose for under a dollar,” Parker said. “Now, our wholesale price for a rose is over $2.”
The 14th isn’t just a big day for florists.
Kilwins in Ardmore specializes in hand-crafted chocolates, ice cream and Valentine’s Day treats.