‘Smiles Linens’ says farewell after 50 years in Southwest Philly

Bruce Zeiger is retiring after 50 years of serving curtains, sheets, and smiles to Southwest Philadelphia.

Zeiger followed his father’s footsteps in the retail business and started working at a bridal shop on Woodland Avenue in the early 1970s.

By 1975, he opened ‘Smiles Linens,’ borrowing the well-known ‘Smiles’ moniker from his father as well…

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