An iconic fast food chain, long thought to be fading away, is showing signs of life again.
Roy Rogers, the Frederick, Maryland-based franchise named after the famous cowboy star, has begun opening new locations. One of its latest stores is in the Philadelphia, Pennsylvania, metro area.
According to TastingTable, the chain, popular in the 1980s and 1990s, reinvested in store upgrades in the early 2020s after a period of mass closures. That reinvestment now appears to be paying off…