The Brief
- Kwik Trip surged 8% to score 84, overtaking longtime leader Wawa in customer satisfaction.
- Wawa remains steady at 82, now tied with Sheetz for second.
- The 2025 study highlights growing importance of food service, mobile apps, and rewards programs.
PHILADELPHIA – It feels crazy to say it, especially typing from a keyboard in Philadelphia, but Wawa has been overtaken as the top convenience store in America, according to reports.
What we know:
After years of regional dominance by Wawa, Wisconsin-based Kwik Trip has claimed the top spot in the latest American Customer Satisfaction Index (ACSI) Convenience Store Study, edging out Wawa in a major industry shakeup.…