The goose is loose in Pittsburgh.
The big picture: The Silly Goose Unapologetic Gifts & Novelties, a playful indie gift shop with a fast-growing online following, opened its first Western Pennsylvania storefront on Saturday.
Zoom in: Nate Treichler, owner of the original Silly Goose in Jim Thorpe, Carbon County, opened his first shop on National Goose Day in 2024. The idea caught on quickly and has since amassed nearly 65,000 followers across TikTok and Instagram…