First, there were Cabbage Patch Kids and Neopets. Then, there was Labubu. Now, a new contender has entered the retail arena to assert itself as the newest toy trend in 2026.
It’s called NeeDoh.
The squishy sensory toy comes in a variety of shapes and sizes, although the square ones — dubbed “nice cubes” and “nice bergs” — are the most popular. From teenie “Groovy Globs” to the noodle-shaped “Mac ‘N’ Squeeze,” the soft and stretchy toys have taken the Internet by storm…