On Frisco’s northern edge, a new era of luxury living is taking shape. Once just an empty stretch of land marked by a dusty road, the 2,500-acre Fields development is now a sweeping master-planned community that embodies both the region’s rapid growth and its deep local roots.
Named for Texas banker and rancher Bert Fields, Jr., the project by Fehmi Karahanis is envisioned as a bridge between past and future, modern living with a nod to heritage. Though grounded in history, Fields offers a glimpse of what’s ahead for Frisco and the broader Collin County area.
A Vision of Growth and Preservation
“We want to make sure we capture the blue sky opportunities, preserve as much open space as possible,” said Frisco Mayor Jeff Cheney during a ribbon-cutting of phase one of Fields’ The Preserve on May 21. “When you look at the Fields logo, it actually captures that vision.”
The Fields logo was intentionally designed to reflect the development’s vision. The “F” shape represents the bend in the Dallas North Tollway, with Fields Parkway forming the cross-section. The upper portion of the logo symbolizes the expansive blue sky views that define the area.
That emblematic design reflects the development’s guiding philosophy. With expansive vistas, miles of greenbelt trails and a pedestrian-friendly urban core, Fields is being built to offer the best of both worlds: the energy and convenience of a modern city, combined with the peace and openness of the land it rises from.
A Magnet for Jobs and Innovation
Positioned along major transportation corridors and neighboring the PGA of America headquarters, as well as the upcoming Universal Kids Resort, Fields is designed to be more than a neighborhood, it’s a new employment center for the region…