Harley-Davidson made headlines with the announcement of its new CEO taking over on October 1, but it was Artie Starrs’ local dealer — Maverick Harley-Davidson in Carrollton, Texas – that put the new boss on a bike! The dealer had the holeshot back in mid-May when they put him through Riding Academy and sold him his first motorcycle. Here is the tall tale from deep in the heart of Texas:
Before The CEO Seat… He Took The Rider’s Seat
From Maverick Harley-Davidson Riding Academy to Harley-Davidson’s top job — Artie Starrs is learning the brand from the saddle up. Back in Mid-May, before the world knew him as Harley-Davidson’s next President & CEO (effective October 1, 2025), Artie Starrs strolled into Maverick Harley-Davidson and immediately clicked with Zakk, one of our Fit Specialists…