Dallas (KDAF) — A Dallas-born fast casual concept is seizing the moment with a timely promotion that blends creativity and competition. Bread Zeppelin is running a limited time offer through April 22nd that invites diners to engage directly with one of today’s buzziest food trends; customizable, handheld meals with a twist. Perhaps, the brand is reminding people “who started it” when it comes to stuffed salad sandwiches.
At the center of the campaign is the brand’s signature “Zeppelin,” a hollowed-out toasted baguette filled with fresh salad ingredients. While the concept has been part of Bread Zeppelin’s identity since its founding in 2013, this promotion cleverly ties into broader industry buzz by offering a complimentary Zeppelin. All customers have to do is show proof of purchase of a competing menu item, Panera’s recently launched “Salad Stuffer.”
With growing consumer interest in customizable, portable meals, Bread Zeppelin aims to remind fans of Bread Zeppelin’s identity as a Dallas original worth discovering, or rediscovering…