Before there was Wicked Bread Co., there were Eddie and Betty Diaz, two Miami-Dade educators who never imagined they’d be running one of South Florida’s most talked-about bakeries. What began as a homemade cinnamon bread Betty baked for her grandmother eventually snowballed into a side hustle that refused to stay small.
Their first public test came at a 2019 Friendsgiving. One loaf turned into a conversation starter, then a revelation. By early 2020, they had launched a booth at the Yellow Green Farmers Market in Hollywood, where the air around them smelled of butter, sugar, and excitement.
The pandemic shut that down fast, but it didn’t stop them. The Diazes continued to bake from home, rising before dawn to hand-deliver loaves across Miami. It was an old-school, door-to-door operation built on hustle and word of mouth, and it worked. People didn’t just want Wicked Bread; they needed it. By the time the world reopened, they’d built a devoted following that stretched from Homestead to Palm Beach.
A Wicked Space for a Wicked Bread
In 2024, they moved their operation to a full-blown storefront in Plantation. It’s hard to miss. The smell of cinnamon hits you before the sign does. Inside, Wicked Bread Co. embraces its name with charm: think cozy witch’s cottage meets Halloween pop culture. A fireplace mantle stacked with faux spell books, vines creeping across the walls, murals of movie witches, and an oversized tree anchoring the room. It’s playful, nostalgic, and unmistakably them…