Post-Boomers: Will Florida real estate appeal to the next generations? Home Front

Florida has always proven a desired destination for those entering the next chapter of life, most recently fueled by the number of Baby Boomers reaching retirement age running between 3.5 and 4 million annually. Born from 1946 to 1964, Baby Boomers represent one of the largest generational cohorts with approximately 76 million people representing the wealthiest and, therefore, the most enabled in history.

Florida’s appeal has been undeniable, as evidenced by its consistent ranking in the top-three destination states of all online home searches in the U.S., regardless of age. This isn’t surprising given our state’s weather, lack of state income tax, and attractive lifestyle options. Indeed, Boomers make up 41% of Florida’s homeowners and, as Millennials age and the first Gen Xers approach retirement, the demand for housing in Florida will accelerate.

The demographic shift presents challenges and opportunities to accommodate Boomers’ housing needs and preferences. A 2021 AARP survey found that 77% of Americans over 50 plan to stay in their homes as long as possible, signaling a growing market for home modifications, expansions, and community-based support systems to aid aging in place. This choice to stay put lies heavily in favorable tax laws, current low-rate mortgages, and the desire to remain in familiar communities.

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