Union Square is about to get its first taste of Portland’s most famous doughnut export. Voodoo Doughnut will open its first New York City shop at 41 Union Square West, near East 17th Street, on November 19, serving up its signature yeast, cake, and vegan doughnuts with late-night hours.
According to Eater New York, regular hours at the new shop will run from 6 a.m. to 3 a.m., though the doors will open a bit later, at 8 a.m., for the first day of service. Voodoo’s original Portland shop was a 24-hour doughnut shop.
Opening day comes with some built-in incentives for anyone willing to brave the line. The first 100 customers who make a purchase will walk away with a free monogrammed Voodoo Doll doughnut, the shop’s raspberry jelly-filled, effigy-shaped signature item dipped in chocolate and topped with a pretzel stake. The first 500 people to buy something will also score a free tote bag stuffed with swag.
A Menu Built for Shock Value and Sugar Cravings
Beyond the classics, the Union Square menu leans into the brand’s novelty reputation. Shoppers can expect a bacon-maple bar topped with maple frosting and bacon strips, the joint-shaped Maple Blazer Blunt, and the cereal-crusted Berry Crunch Oh Captain, My Captain. There’s also the Glazed Glizzy, a hot dog tucked inside a glazed doughnut bun and finished with maple frosting, which Eater says will be available only on opening day…