The man behind whole-grain foods giant Bob’s Red Mill, Bob Moore, died Saturday. He was 94.
A statement on the company’s website said that he “peacefully passed away at home” and “will be remembered for his larger-than-life personality, his leadership and passion for whole grains [and] his strong work ethic.”
Moore’s cause of death wasn’t immediately clear.
Moore retired from his day job at Bob’s Red Mill in 2018, when his wife Charlee passed away.
At the time, then aged 89, Moore transitioned to a board member role, which he held up until his death.
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Moore and his wife founded the Milwaukie, Ore.-based natural foods company back in 1978, producing whole wheat flour for local customers.
Nearly five decades later, and Bob’s Red Mill has more than 200 products — including certified gluten-free options like chickpea and coconut flour, and steel cut oats — that sells in 70-plus countries.