Bob Moore, founder of Bob’s Red Mill Natural Foods, poses for a portrait in his office in Milwaukie, Oregon, in 2011.
Bob Moore, founder of the Bob’s Red Mill brand known for its whole grain products and benevolence towards employees, died on Saturday at 94.
Moore proved it’s never too late to follow your dreams: He was 49 when he started Bob’s Red Mill, coming off careers as a gas station owner and store manager at a J.C. Penney. In fact, he came out of early retirement to do it, after the devoutly religious Moore had committed himself to bible study (he specifically wanted to learn the bible in Hebrew and Koine Greek) before getting restless and buying and restoring the iconic red mill building that would change the life of his family—and so many others.
While Moore did not elaborate on his net worth, including in an interview with Fortune two years ago, he was almost certainly a millionaire. Bob’s Red Mill was estimated to have over $100 million in revenue as of 2018, according to Forbes. His company, which proudly touts the health benefits of whole grains, now sells over 200 products in more than 70 countries. And true to his values, Moore had already left his company to his employees years ago, so they can share in the fruits of their labor.