No mirror, no talk: Portland salon offers silent service

PORTLAND, Ore. (KOIN) — Deanna Everson has put a lot of thought into who’s sitting in her chair at her Ginger & Maude salons. After the pandemic, she noticed many people seemed less comfortable coming in. So she added a new service.

A silent service.

“I spent a lot of time trying to think about how to make everyone feel welcome, from body positivity, connections to all textures of hair being welcome in salons and emotions being protected when they come into salon,” Everson told KOIN 6 News. “I started out doing silent services. When a client comes in, after consult you both remain quiet, avoid small talk. You’d be surprised how many people, especially after COVID, small talk stresses them out greatly.”

She noticed some people felt uneasy having to look at themselves in the mirror the whole time.

“They would look down throughout the service, especially younger, feminine-leaning people, would look down and afraid to look up and accept themselves,” she said.

Everson began researching and found a salon in the UK offering mirrorless services. She decided that simply turning the chair around and offering clients a hand mirror — if they want one — would do the trick.

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