Big Pink Has a New Owner

This story was produced by the Oregon Journalism Project, a nonprofit newsroom covering the state.

Jeff Swickard is betting that better days are ahead for Portland—and, by extension, Oregon.

Swickard, 53, the founder and CEO of Swickard Auto Group, a large chain of dealerships, closed on the purchase of the U.S. Bancorp Tower, also known as “Big Pink” earlier this week in an all-cash offer, he said today…

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