The Montgomery Park sign sits atop its namesake nine-story westside building — 30-foot-tall letters glow bright red and can be seen from across the Willamette thanks to one thing: neon.
Why it matters: Neon signs are more than just business markers, they’re cultural landmarks. But local artists and preservationists warn development, regulation and cheap LED knockoffs could threaten the craft’s future.
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- “We live in a world that’s constantly tearing down and remaking,” Perry Pfister, owner of Tiny Spoon Neon Signs, told Axios. “These are relics from different eras of Portland, and it’s important for people to…