A line snaked around the lobby of McMenamins’ Kennedy School Hotel in Northeast Portland on Saturday. Hundreds gathered for the company’s first ever Dry January Fest, a showcase of the bubbling interest in non-alcoholic beverages.
More people have been participating in Dry January, when people swear off alcohol for the month following the excesses of the holidays.
Rachel Flesher, district manager of special events for McMenamins, said they have been seeing more demand from customers for tasty beverages free of booze. That, in turn, inspired an event based around Dry January.
(Editor’s note: McMenamins is a corporate sponsor of Oregon Public Broadcasting. OPB’s sponsors do not shape or influence our editorial coverage.)…