Brewing Into the Future: How pFriem Family Brewers Is Navigating Craft Beer’s Next Chapter

Hood River, OR – As the craft beer market continues to mature, pFriem Family Brewers is approaching 2026 with a clear-eyed focus on longevity, grounded in the belief that breweries built on quality, collaboration, and purpose will help shape what comes next.

As consumer preferences in the beverage space and beyond evolve, the Hood River–based brewery continues to pursue steady, intentional growth by strengthening and evolving its core lineup, collaborating with like-minded breweries, and continuing to invest in the communities and causes that have defined the brand since its founding.

“As Craft Beer enters into a maturation stage, beer drinkers are standing by brands that have been good to them,” says Josh Pfriem, Co-Founder/Brewmaster. “These breweries create high quality, innovative, reliable beers, while running a solid business that adds value back to the community it serves. The team here at pFriem believes in that mission and this is why we are committed to the beer business and great beer drinking community.”

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