Christian Siriano is trying to make sleep glamorous through a partnership with sleep-aid brand Unisom.
Last week, while busy gearing up for the Met Gala, WWD caught up with the designer to talk sleep and how he’s prepping for fashion’s biggest night of the year.
The sleep deal is fitting — this year, the Metropolitan Museum of Art’s Costume Institute’s spring exhibit is titled “Sleeping Beauties: Reawakening Fashion.”
To commemorate the event and his latest brand ambassadorship, Siriano dressed models in his creations new and old, and photographed them “sleeping” at iconic New York City landmarks, like St. Patrick’s Cathedral and Rockefeller Plaza.
Here, the designer shares more on the partnership, the shoot, his Met Gala trend predictions and more. This interview has been edited and condensed.
WWD: Sleep has been trending across wellness and now it’s permeating fashion and beauty. Why is it such a hot topic?
Christian Siriano: It’s an untouched category in a way, not just for obviously fashion because there’s so many items that you can focus on for your best sleep. We’re all losing our minds a little bit. We have to have a little focus on what makes us centered and where we can take a break from the world. There’s enough going on in our world.