New York Attorney General Letitia James today issued a consumer alert warning New Yorkers about common health insurance scams as open enrollment begins for insurance plans through New York’s Affordable Care Act marketplace. New Yorkers have until December 15, 2024, to enroll through the New York State of Health marketplace for health coverage taking effect January 1, 2025. Health insurance scams spike during open enrollment periods, and the Office of the Attorney General (OAG) is providing consumers with tips to protect themselves against potential scams.