Andrew Cuomo launches his rebrand: More vertical videos and selfies, less ‘being nice’

New York (CNN) — Andrew Cuomo says he’s done being nice.

In the 10 days since announcing he would pursue an independent bid for New York City mayor, Cuomo has acknowledged the mistakes that led to his stunning Democratic primary loss to state Assemblyman Zohran Mamdani. And he is trying to prove he can turn the race around before November by rebooting his campaign.

Cuomo is trying to demonstrate that he’s going to be a different candidate as he hopes to keep donors on board and appeal to Democrats and independents who might be uncomfortable with backing Mamdani, a democratic socialist…

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