French-Inspired Brand Celebrates North Carolina Debut with Special Festivities and Giveaways
The brand kicked off its arrival with a ribbon-cutting alongside the Cary Chamber of Commerce on Tuesday, Sept. 8. Now, the team is gearing up for a grand opening party on Saturday, Sept. 19, running from 10 a.m. to 2 p.m.
Open to the public, the party includes live caricature artists drawing portraits, a decorative balloon setup for photos, and a raffle featuring five Longchamp Le Pliage handbags. Visitors can enter by downloading the brand’s mobile app, scanning an on-site QR code, and signing up for the Sweet Passport loyalty program. Loyalty members earn “Whisks” toward free treats, access special deals, and receive a birthday reward. Raffle entries will be accepted during the event window from 10 a.m. to 2 p.m.
“Bringing Sweet Paris to Fenton is such a natural homecoming and a place where the brand has always belonged,” said Allison Chavez, CEO and co-founder of Sweet Paris Crêperie & Café. “The community’s vibrant mix of families, entrepreneurs and students aligns perfectly with the welcoming atmosphere Sweet Paris is known for. We’re thrilled that the Virentes Group is introducing Sweet Paris to another exciting market.”…