Cary, N.C. — Sweet Paris Crêperie & Café is making its North Carolina debut. The first location in the Tar Heel State will open in Cary next year, marking a major milestone in the brand’s continued southern expansion. The new location will open in first quarter 2026 at 1 Fenton Main St.
The Cary store will mark the second opening under a landmark 15-unit development agreement between Sweet Paris and Virentes Hospitality, an investment arm of the multifamily office Virentes Partners Group. Comprised of three families of seasoned operators, Virentes has a proven history of scaling multi-unit ventures across a range of industries. After an extensive evaluation of more than 50 food and beverage concepts, the group invested in Sweet Paris in 2024, with plans to introduce the brand across Florida, North Carolina and Tennessee.
“Cary, and specifically Fenton, has this incredible mix of energy and refinement. It’s the kind of place where people come to connect, unwind and treat themselves,” says Jim D’Aquila, managing member of Virentes Hospitality. “That’s exactly the kind of experience we want to create with Sweet Paris. It’s a concept that invites people in and gives them a reason to stay. We’re proud to introduce the concept to North Carolina and can’t wait to see the community of Cary embrace it.”…